Client: Macherich Role: Copywriter Description: Funny thing about advertising mall gift cards; you can’t make the cards seem more enticing than another product, since there may be a store in the mall that sells that product. Also, you can’t outright say it’s … Continue reading
Client: Budget Truck Role: Copywriter Description: Budget Truck began replacing some of their fleet with newer trucks in 2011. This gave us an opportunity to re-examine Budget Truck’s branding. We explored many different voices, looks and feels. In this example, … Continue reading
Client: Avis Rent-A-Car Role: Copywriter Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign … Continue reading
Client: Avis Role: Copywriter Description: Avis entered into a partnership with MLB to have an animated banner ad appear on every team’s website. With this opportunity to reach an audience that cuts through so many different demographics, Avis wanted an … Continue reading
Client: Northwestern Mutual Role: Copywriter Description: Northwestern Mutual was looking for new approaches to reach new and existing clients. The art director and I paired a light and comical tone with lifestyle photography. This allowed us to showcase Northwestern Mutual … Continue reading
Client: Wall Street Journal Role: Copywriter Description: As the copywriter at Impax Marketing, I was charged with creating a year-long print and digital campaign to promote WSJ to hoteliers. WSJ was looking to steal market share away from USA Today. … Continue reading
Client: Capital One Role: Copywriter Description: Capital One’s auto loan department wanted to grab some of the market share from their competitors. So we created a series of ads – which ran in trade publications – that spoke directly to finance … Continue reading
Client: Geico Role: Copywriter Description: As part of a full-component direct mail kit, this letter was sent out to current Geico customers to encourage them to learn more about Umbrella Insurance policies. This kit was well-received by the target audience, with Geico … Continue reading
Client: Sanofi Aventis Role: Copywriter Description: When Sanofi Aventis wanted a fresh approach to talking to doctors about Plavix, we created a highly visual and comprehensive direct mail kit. The letter, brochure, and information cards were contained in a box … Continue reading
Client: Capital One Role: Copywriter Description: While working at Merkle, we developed a very strong relationship with Capital One. So when it came time for their Human Resources Department to develop a print ad campaign to be used before, during … Continue reading
Client: Avis Budget Group Role: Copywriter Description: Every year, Avis budget Group uses the Global Business Travel Association Expo to make a lasting impression on corporate travel managers. While I was working at Impax Marketing, we created a theme that … Continue reading
Client: Avis Role: Copywriter Description: The Make-A-Wish Foundation chose Avis to be their official rental car provider. In return for this special acknowledgement, Avis agreed to take a portion of their rentals and make an automatic donation. Because of this … Continue reading
Robbie Joseph 